March 7, 2020
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How To Optimize Your Blog For Search Engines
Ranking for your target keywords is a real challenge for most blog owners. Focusing too much on gaining traffic may cause you to ignore certain factors of your blog altogether. Your blog’s content does contribute to your SEO, but the continuous algorithm changes can be tricky. SEO is confusing if you’re just starting, but there are simple ways you can make sure that your blog is up to Google SEO standards. Let’s talk about the ways you can improve your blog’s performance and optimize it for search engines below.
Make sure your blog is responsive
The internet has changed, and one of the primary sources of traffic today is mobile. People are accessing the internet from their mobile devices more than ever. Don’t let those your traffic leak just because you didn’t make your site mobile-friendly. Think of these metrics:- More than 80% of internet users own a smartphone
- Almost 50% of all opens are from a mobile device
- 80% of top Alexa websites were mobile adaptive
Create evergreen content
Evergreen content is a vital part of your blog’s content strategy as it consistently drives traffic. Trendy topics have their benefits and can give a sudden boost in traffic; however, they may not be consistent. Evergreen content is all about staying away from these trending news. If you write evergreen content, you should think of something that will still be relevant after a couple of years upon publishing. When you’re doing your keyword research, make sure that the topics you’re eyeing have a consistent search intent. Writing content that has the potential to generate consistent interest and topics helps your long term SEO strategy.Choose a better hosting
As it turns out, hosting does affect your SEO performance. For instance, search engines won’t prioritize you and may even penalize you for having a slow loading time. Good user experience is always a critical factor in determining a good from the wrong website that search engines will rank. Look for a hosting provider that scores well on these factors:- Has a server location near the country you are targeting
- Guaranteed 99% or more server uptime
- High speed and fast loading
- 24/7 quality after-sales support
Optimize your images
Images have factors that affect how your blog performs on organic search. Using alt text or attribute on your images helps search engines know what your blog is about. Optimizing your images is worth all the time you will spend. Lighter website and better speed performance provide a better overall user experience.Recent Posts
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